The reason maternity clothing has become so popular is because it is increasingly affordable, and it gives the expecting mom the opportunity to wear great clothes that actually fit correctly
For years, expecting moms have had to wear clothes that were actually made for larger people or clothes that were specially made for pregnant women, but that were not really fashionable. Some clothes even resembled curtains because they were over-sized dresses that looked awful. The problem was that designers were not focusing on the fact that even though a woman may be pregnant, she still wants to function in the real world. Women often work eight and even nine months into their pregnancy. They still do the shopping, go out with friends and family, and drive to and from places and so on. They are not all bed-ridden and stuck at home until the date of birth. They are fully functioning members of society and they need to have clothes that will allow them act accordingly. That's why maternity dresses are no longer so cheaply made. They are built and designed the same way any other dress is created, to allow a woman to have fashionable clothing that she can also do certain things in, such as working a job or enjoying life in general.
There is also another factor at work in the improvements in maternity clothing. It has been around for a long time, but it has often been far too expensive. Women have had to pay three times as much for maternity clothes when compared to normal clothes, even though they only use it for a few months. That really did not seem fair, so designers have started to put together lines of clothing that are affordable, fashionable, and very comfortable and functional for the expecting mom.
Another important thing to remember about maternity dresses and other types of clothing is that many pregnant women still fit into smaller clothing, smaller pants sizes and so on. It's just their belly that has gotten bigger and therefore they really need skinny clothes with a bigger midsection. Larger sized pants, dresses, shirts and blouses may fit but they will not look right or fit the right way as they should. So the improvement in maternity apparel has led to a big boom in sales. It also has given friends and family great options for gifts for the expecting mom. Remember these mothers will be pregnant for nine months, so there's a good chance that major holidays and even their birthday will fall into the pregnancy cycle. Because of that, you may need a great gift idea and fashionable, affordable, functional and comfortable maternity clothing will make a great gift.